The International Year of Millets 2023 sparked significant momentum, driving active involvement from startups, micro-processing units, and Farmers Producer Organizations (FPOs) in value chain development. However, without a sustainable plan, this momentum risks fading. Direct consumer engagement is vital for its continuity. 

Simultaneously, numerous studies highlight Non-Communicable Diseases (NCDs) among corporate employees in India as a pressing concern. Prolonged sitting limited physical activity, and stress-induced unhealthy eating habits contribute significantly to this health crisis. Urgent intervention is imperative, necessitating a paradigm shift towards promoting healthier lifestyles and dietary choices in corporate settings.

The Decode Millet initiative aims to create a ripple effect by focusing on consumer education and raising awareness about millets. Moreover, it facilitates access for farmers, FPOs, and startups to institutions, aligning with numerous national and international goals.